Unfortunately for those who are just starting up in the wedding photography business, there are a lot of newbie mistakes made when it comes to charging customers. If you really want to consider yourself to be a paid professional, then you need to affix value to the quality of work that you are doing.

You don’t want to put too high a tag price on your services that clients stay away from you, but you don't want to put a very low value to your services, either. A good compromise would be to check on the ongoing rates in the wedding photography industry.

When my website was still on its planning stages, I literally panicked because I felt like I didn’t know what I was doing. How can a wedding photographer like me know anything about search engine optimization, hosting, keywords and things like that which make a website work?

Fortunately, a geeky friend was good enough to help me out and I was able to build a website for my wedding photography business from the ground up.

If this is something that you are still working on, here are a few tips to help you get started:

Business cards, flyers, ads – these are the traditional marketing techniques used by wedding photographers in promoting their business. But as far as I'm concerned, one of the best indirect marketing tools is to actually reach out to your core audience with the help of visuals. For this, video marketing is the first thing that usually comes to mind.

Small to medium-scale entrepreneurs usually do not have much to spend on marketing when they initially launch their business. Fortunately for us wedding photographers, word of mouth and setting up free accounts on social networking sites are the best advertisement, so you can practically launch your business and market it for free.

But aside from these two techniques, what other ways can you use for direct marketing your wedding photography business?

Here are a few suggestions that I have: